Few days after the IPL (Indian Premier League) cricket series had ended, I called up Vodafone call center folks to inquire about my bill (no way related to Cricket, since I'm not addicted to Cricket unlike my country men). I was astounded when I heard (STILL!) the IVR automatic voice saying: "Participate in Vodafone contest and win tickets to watch IPL in South Africa!!!"....This even after KNOWING that the series had well ended a couple of days before...(In hindsight, an "obvious" marketing trap)
I couldn't find a BETTER example illustrating the below punchline frequently flashed by the broadcaster of the IPL series on TV during the series:
"1 DESH...1 JUNOON !!!"
SO TRUE !
:)
