STIMULUS: This SMS from Hutch - "Ab Rs.222, Rs.333 aur Rs.555 recharge par paayein FULL CALLING VALUE (Less of Service Tax). Recharge Today. Limited Period Offer !"
RESPONSE: I scamper away like a spook to the nearest Shopkeeper and ask him to recharge for Rs. 333 (To be on SAFER side...as 333 lies well protected between 222 and 555)...The shopkeeper obliges ME and I get this SMS upon recharge - "Rs.296 have been credited to your account."
Myself: "That's CHEATING man..It was written FULL CALLING VALUE..333 Rs. should have been credited to my account..."
Shopkeeper: "READ it CAREFULLY again..the SERVICE TAX is ZERO....But did it say anything about the PROCESSING FEE ?..BTW : Had you asked me, I would have advised you to go ahead with Rs.375 one as that would have fetched you a neat 375 !!!"
Myself - "But they never sent me an SMS for Rs.375...."
Shopkeeper - "They GENERALLY don't ...!"
Moral of the Parable:
1) Total Fee (of Recharge Coupon) = CALLING VALUE+SERVICE TAX *
2) Always inquire first from your shopkeeper... !
P.S => * - excluding Processing Fee .
(NOTICE THE FONT SIZE OF POST SCRIPT)
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1 comment:
That is sometimes called as 'marketing stratagies' in technical terms (i guess). You are not a business student doesnt mean you should hate it... Just be smart enough to outsmart them.. :) or go for an MBA yourself...
Good that you have been maintaining your blog..
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